What is coming down the street for the automotive sector?

Tina W. Doyle

Cubic Telecom’s Punitha Sinnapan discusses potential trends in the automotive sector and her possess profession journey in the business.

In July of this 12 months, Irish tech company Cubic Telecom appointed Punitha Sinnapan as its new vice-president of automotive layout and innovation.

She joined Cubic from multinational chipmaker Intel, where by she worked as automotive option architect for the past 12 yrs. Sinnapan has extra than 17 several years of industrial encounter in program and program architecture and structure, and huge knowledge in areas this sort of as in-motor vehicle computing, autonomous driving, substantial-performance computing architecture and project and consumer management.

‘The minute I drove a car outfitted with the program I helped to layout was the minute I grew to become formidable about getting an qualified in the field’
– PUNITHA SINNAPAN

Cubic Telecom provides IoT software program to automotive, agriculture, electricity and transportation suppliers, and Sinnapan explained her new function there consists of optimising the company’s current products strategy with new capabilities for the automotive field.

“When you consider about what is coming down the observe for the field in terms of autonomous driving, V2X [vehicle-to-everything technology] and electrification, it will be significant for our staff to spotlight Cubic’s aggressive advantage in powering these places,” she explained. “I will use my management and attract on former practical experience to drive our innovation ideas that address some key issues in the related automobile place.”

Sinnapan stated the automotive field is likely via “a big period of digital transformation”, with new consolidated car or truck laptop architecture, far more software program staying built-in into motor vehicles and connected auto services becoming deployed. Cubic Telecom has presently been concerned in related-car partnerships with corporations this kind of as Microsoft and Volkswagen.

“Traditional automakers are focusing on electrification, autonomous driving and 5G,” Sinnapan reported. “A great deal of investments into these systems are on the horizon also. Waymo and Tesla are leaders on the journey to electrification, whilst disruptors like car or truck-sharing corporations Uber and Lyft are focusing on bringing much more services and introducing far more setting up blocks.

“The subsequent transformation further than autonomous driving and 5G would be to infrastructure, for instance, V2X for intelligent cities in the areas of parking, roads, targeted visitors lights and so on, with integration into motor vehicles. That is heading to be the greatest modify for the sector in excess of the future couple a long time.”

The road to automotive style

Sinnapan mentioned she has been a logical thinker and challenge-solver because childhood, which is when her interest in tech started out to establish. “I was released to a personal computer and the very first programming language – Pascal – when I was 17.

“My to start with mathematical operation software programming code experienced me hooked! I quickly realised how to get personal computers to do intricate responsibilities for me,” she reported. “Ever due to the fact then, I have been on a steady journey of technological discovery and finding out. It never ever stops.”

Around the decades, her passions turned extra concentrated and she made an curiosity in digital truth throughout her undergraduate decades right before majoring in state-of-the-art graphics architecture.

“I was then hired by Intel’s embedded product group the place I took on a role as graphic application engineer. This was an exciting time to join Intel, as they ended up starting off to create automotive in-car or truck computing models and I was just one of the pioneers in that up-and-coming house to help them on the journey,” she mentioned.

Breaking the mould

In individuals early yrs, Sinnapan explained conference purchaser anticipations and products shipping was stress filled but fulfilling. “The instant I drove a motor vehicle outfitted with the program I aided to design and provide was the instant I became ambitious about getting to be an professional in the industry of automotive layout.”

Although she enjoys the work that she does, she also stated the complicated environments she has labored in, which include program debug periods, or ‘dungeons’, where tables ended up banged out of aggravation.

‘Fusing my skill to analyse challenges and articulate alternatives in a exceptional way manufactured my colleagues intrigued in what I had to offer’
– PUNITHA SINNAPAN

“Persevering by those people environments and delivering a products that exceeded customer expectation inevitably created those people very same annoyed people smile and categorical their gratitude. Conquering these challenges gave me objective and a perception of accomplishment, which drove me to get the job done more durable.”

Nonetheless, Sinnapan stated the largest problem over-all in her vocation was remaining read and taken severely as a leader in a typically male-dominated tech sector. “I was raised in a tradition in which we allow adult males to shine although girls choose a backseat and a gentle-spoken, suggestion-toe technique,” she stated.

“Breaking the mould of that behavior has assisted me transform myself to come to be a greater leader and I have wonderful relatives to aid my vocation. Fusing my capability to analyse challenges and articulate methods in a exclusive way designed my colleagues intrigued in what I experienced to give.”

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